My Duties:
- Getting clients sites higher on the search engine results.
- Actively researching, testing and proposing new approaches to improving search engine rankings.
- Selecting search phrases and choosing keywords.
- Advising and training up clients on the basics of search engine optimisation so they can look after their own websites.
- Launching SEO campaigns for clients.
- Implementing online search strategies.
- Analysing search results via Web Analytics and other specialist software.
- Optimising websites and landing pages.
- External link building with relevant high quality third party websites and directories.
- Internal link building within sites.
- Building relationships with other SEO professionals.
- Resolving technical issues related to a clients website.
- Constant evaluation of keywords.
- Searching for and finding suitable domain names for clients.
- Monitoring and tracking the performance of SEO campaigns, including site traffic, banner advert performance and back links.
- Providing remote support, advice and tips to clients.
- Developing cross platform e-marketing strategies.
- Involved in the annual SEO planning process.
- On Page and Off Page Optimisation.
- Organising research and surveys.
- Carrying out competitor research.
- Producing regular audits and writing up detailed monthly performance and progress reports for clients.
- Writing articles for customers and posting them on relevant blogs, forums and websites.
